Showing 21–40 of 40 articles
How to Use Facebook Groups for Marketing
Key Takeaways Marketers rely on good strategy to reach their target audiences, and one of those strategies is harnessing the power of Facebook Groups. With more than 3 billion monthly active users, 1.8 billion of whom participate in Facebook Groups, these online communities are great places to…
What options exist for running AEO without a large team?
Companies without the internal resources or budget to build a dedicated search department still need to know what options exist for running AEO without a large team. Answer Engine Optimization is no longer optional for companies that rely on search to generate leads and revenue. AI Overviews now…
SEO Templates, Guides and Checklists to Streamline Your Strategy
Key Takeaways Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? I’ve put together 19 SEO templates to make your life easier. From tracking organic traffic to writing the perfect blog post, these resources cover every step of the SEO process. I’ve…
Best Claude skills for marketing and sales teams
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call recaps, persona research, content outlining, proposal…
By Stephanie Trovato · HubSpot Marketing Blog
Read More →What actually happened when our blog went AI-first: A manager's account
When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And while plenty of that anxiety was about the technology itself…
Why AI Makes Content Ecosystems Essential
Key Takeaways AI is changing more than how quickly marketers can create content. It is changing how marketing teams operate. McKinsey’s latest research argues that AI is moving organizations away from campaign-based marketing and toward continuous growth, supported by capabilities such as…
The marketing automation model that drove 9x qualified lead growth in a secondary market
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap.
By Sophia Zamora Barbosa · HubSpot Marketing Blog
Read More →Transactional email: What it is and how it works
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping notification are all examples of transactional emails because…
Claude skills vs. plugins vs. MCP connectors: A simple guide
If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.
By ttaylor@hubspot.com (Tristen Taylor) · HubSpot Marketing Blog
Read More →Tracking AI Overviews: What the data actually shows
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands are either cited or ignored without users…
By esantiago@hubspot.com (Erica Santiago) · HubSpot Marketing Blog
Read More →How Websites Are Becoming a Key Trust Signal for Consumers
Key Takeaways AI has made it easier than ever to create a website, generate content, and put a brand online. That speed comes with a new challenge: consumers have more reason to question what they see. A convincing business can appear online almost overnight. For customers, a website therefore has…
Ubersuggest & AnswerThePublic: Up Your SEO Game
Key Takeaways Search listening still gets you ahead in the SEO game. It just means something bigger now. Hear me out. Google averages 3.5 billion searches a day. About 20% of those have never been typed before. Every search is a window into what someone actually thinks, wants, or worries about. And…
AEO for digital PR: How to build earned media presence that shows up in AI results
Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has.
AEO for marketing agencies: How to deliver measurable AI visibility results for every client
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency is doing about it.
Enterprise AEO: How to manage brand visibility at scale across products, segments, and markets
Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own citation patterns.
AEO for marketing operations: How to build scalable processes that connect AEO to revenue
Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make the shortlist, but they often…
AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery
Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business can see, measure, and influence it. But…
Email Marketing in the AI Era: Personalization, Automation & Deliverability
Key Takeaways Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers are pointing AI at email marketing’s wrong problem. The real opportunity is understanding customer intent, automating decisions, and personalizing experiences at…
AI Is Reshaping PR Budgets
Key Takeaways For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search is beginning to change that relationship. As AI systems become a larger part of how people discover companies, products, and services, the sources those…
What’s Making AI Impact Difficult to Measure for Marketers?
Key Takeaways AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral. A user might ask ChatGPT for a product recommendation, see a brand mentioned, and then search for that brand on…
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