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What actually happened when our blog went AI-first: A manager's account

By Jamie Juviler · HubSpot Marketing Blog · 10/19/2026

When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And while plenty of that anxiety was about the technology itself…

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