Showing 1–20 of 40 articles
AI maturity in marketing: What the research reveals
AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research . AI maturity measures how consistently a customer-facing team turns AI into measurable business outcomes, and it…
Scrunch vs. Semrush: Which tracks AI visibility better?
Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. Semrush, and here’s the high-level takeaway if you’re trying to choose: Scrunch is a dedicated answer engine optimization (AEO) tool built to monitor how your brand shows up in AI…
Answer Engine Optimization: How to Improve AI Visibility
Key Takeaways More than half of searches in 2025 don’t lead anywhere. People get answers from ChatGPT, Perplexity, Google AI Overviews, and Gemini without clicking a single link. Google’s AI Mode takes this even further. It turns search into a full conversation and already has more than 1 billion…
ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy
It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it shows ads. For many marketers and businesses, this means debating ChatGPT Ads vs Google Search Ads for the first time. Should you move budget from Google…
By rsukhraj@hubspot.com (Ramona Sukhraj) · HubSpot Marketing Blog
Read More →Claude marketing plugins worth adding to your stack in 2026
Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and business data marketers already use, so the right Claude marketing plugin choice depends on the job Claude…
By Stephanie Trovato · HubSpot Marketing Blog
Read More →How to Teach Content Strategy to Stakeholders Who Don’t Speak Marketing
Key Takeaways Most content strategies don’t fail on their merits. They stall out because content strategy buy-in never arrives from the person who funds the work, approves it, or executes part of it. That might be a client-side VP, your own executive team, a sales director, or a legal reviewer who…
How often to run AEO prompt tracking: A cadence guide
There’s no single right answer to how often you should run AEO prompt tracking, because the answer depends on what you’re trying to detect. But the question has two parts that people often blur together: how often data gets collected, and how often your team makes decisions from it.
Profound vs. Peec AI: Which is right for your team?
Profound and Peec AI are two of the most frequently compared tools in the AEO category right now, and the decision isn’t so straightforward. The two platforms take different approaches to data collection, pricing, and what happens after you read a visibility score.
Profound vs. Semrush for AEO: Specialist or SEO suite?
Buyers now ask ChatGPT, Gemini, and Perplexity for recommendations before they ever open a search results page, and marketers need a way to see whether their brand shows up in those answers. That’s why Profound vs Semrush for AEO lands on so many shortlists.
AEO analysis tools reviewed: What actually works in 2026
The way people search for information is changing. Instead of scrolling through a list of blue links, more users are turning to AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity that deliver direct answers to questions.
Ubersuggest Now Lives Inside Claude. Here’s What It Can Actually Do
Key Takeaways You already use Claude to write, think, and plan. You draft the content brief, outline the client report, work through a strategy question out loud. But the moment you need a real number: search volume, a competitor’s ranking keywords, what’s actually broken on a site, you still have…
How to create Claude skills: What your team actually needs
Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the workflow once, and Claude applies the skill every time.
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
Profound and Bluefish AI both help marketing teams measure how brands appear in AI-generated answers, including visibility, citations, and competitive presence. Profound and Bluefish AI differ in their approach to engine coverage, prompt controls, data capture, reporting, and how insights translate…
By Stephanie Trovato · HubSpot Marketing Blog
Read More →The 4 Ps of Marketing: Product, Price, Place, and Promotion
Key Takeaways The 4 Ps of marketing (product, price, place, and promotion) have been around for decades, and they still drive decisions around every successful product launch. Also known as the “marketing mix,” they help you think through how to bring a product to market and reach the customers…
How to identify content gaps for AI visibility
Learning how to identify content gaps for AI visibility starts with a question that traditional content gap analysis doesn’t always answer: where could a brand contribute something useful to an AI-generated answer, but isn’t being mentioned or cited?
By Cassie Wilson Clark · HubSpot Marketing Blog
Read More →Which AI prompts should you track? A practical guide
For most teams, the answer to “which prompts should I track?” is this: track a representative sample of branded, unbranded, and competitor prompts across buyer stages, personas, and priority markets. Don’t fall into the trap of tracking everything.
8 LLM visibility tools to track your brand across answer engines
Large language model (LLM) visibility tools track brand mentions, citations, and share of voice across answer engines. According to Digitaloft , 80% of users rely on zero-click results at least 40% of the time, meaning they often get what they need directly from a search engine results page (SERP)…
Ahrefs Brand Radar vs. Profound: Which fits your team?
Marketers choosing between Ahrefs Brand Radar and Profound are really asking whether AI visibility belongs in your SEO suite or in a dedicated AEO platform. Brand Radar is the first option, Profound is the second, and HubSpot AEO is a third worth testing if you want visibility data connected…
Profound vs. Scrunch: Which AEO tool fits your team?
If you’re comparing Profound vs. Scrunch, the buying decision usually comes down to where your AEO workflow stalls, not which tool tracks more answer engines. Both Profound and Scrunch measure how AI answers cite your brand, but they’re built for different jobs: Profound leans toward market…
How to build an AI agent: from goal to live deployment
Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its actions. Once they master the basics, anyone — marketers, sales reps, or customer teams — can build agents with ease.
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