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Digital Market Trends

AEO analysis tools reviewed: What actually works in 2026

By Zoe Ashbridge · HubSpot Marketing Blog · 10/27/2026

The way people search for information is changing. Instead of scrolling through a list of blue links, more users are turning to AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity that deliver direct answers to questions.

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