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Trump is playing real estate developer with national treasures. This group is fighting back
Since President Trump returned to office, some of the nation’s best-known historic sites, from the White House’s ill-fated East Wing to the imperiled Kennedy Center, have come under attack, prompting preservationists to sue. The National Trust for Historic Preservation, a Washington, D.C.-based…
UC Berkeley’s new AI-research building is designed for human interaction
At UC Berkeley’s new College of Computing, Data Science, and Society , an interlocking mass of curved glass and sleek columns, the building has been designed so that the technologies of the future inevitably collide. The 367,000-square-foot building, named the Barbara and Gerson Bakar Gateway, was…
This gadget uses AI to listen to plants and translate what they say
If plants could talk, they might be able to help us better understand environmental conditions. A new sensor was designed to do just that by using AI to listen to and translate plant-speak into data humans can understand. Bud, from Electric Plant Co ., is a lightweight, low-cost handheld sensor…
This Texas startup is turning oil well waste into EV batteries
Across the Permian Basin, the vast, mineral-rich swath of land in West Texas that supplies much of the nation’s crude oil, derricks pump out massive amounts of oil, roughly 6 million barrels a day. But that amount pales in comparison with the amount of dirty, brackish water that’s also extracted…
‘Mesoamerican Modern’ redefines how we understand Mexican architecture
To walk through Mexico City is to stroll down centuries at once. The ruins of the Aztec empire are exposed on the ground beside colonial structures built from the same stones that once made up the ancient temples. A few blocks farther, 1900s European-inspired townhouses are pressed against 1940s…
In the 1930s, France built the Maginot Line . This was a series of fortifications—fortresses, weapons, and various obstacles to invasion—that was more than 200 miles long. The Line was built for a world of static warfare, for a world of entrenched positions and slow, drawn-out military engagements.…
17 landing page examples to help you increase conversions
Any time I publish a landing page, I'm immediately thinking about what I could do next to make it better. How can I optimize the page to pull in more visitors? What new things can I add to see if we can improve conversions? Managing a successful landing page involves constantly testing new ideas,…
What is a cron job? And how to set it up with no-code
A new Culver's opened up in my neighborhood, and to say I'm stoked is putting it mildly. Although I live in Colorado, I'm a Midwestern girl at heart. Each location offers a rotating flavor of the day, and I try to never miss the devil's food cake. I could sign up for the monthly newsletter, pick up…
It feels like it was only last week when spotting an AI-generated video was easy peasy. All you had to do was look for the very obvious tells—like when a dog spawned a mysterious fifth limb mid-run or crowds of people walked through an otherwise lively city like they were loading in (it's exactly…
When to buy Apple’s accessories (and which ones to buy cheaper elsewhere)
Dropping $1,200 on a brand-new iPhone only to have an Apple Store salesperson casually hand you a $49 silicone case and a $39 charging brick feels like a minor mugging. Yes, Apple’s accessory margins are legendary. The company has built a multibillion-dollar side business selling $19 polishing…
Looking for apps like Freecash? Good news: there are plenty of other apps that pay you to play games, take surveys, and try new offers. The best Freecash alternatives are Swagbucks for the most ways to earn, KashKick for high-paying game offers, and Scrambly if you want to cash out fast. Scrambly…
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
Profound and Bluefish AI both help marketing teams measure how brands appear in AI-generated answers, including visibility, citations, and competitive presence. Profound and Bluefish AI differ in their approach to engine coverage, prompt controls, data capture, reporting, and how insights translate…
The 4 Ps of Marketing: Product, Price, Place, and Promotion
Key Takeaways The 4 Ps of marketing (product, price, place, and promotion) have been around for decades, and they still drive decisions around every successful product launch. Also known as the “marketing mix,” they help you think through how to bring a product to market and reach the customers…
Learning how to identify content gaps for AI visibility starts with a question that traditional content gap analysis doesn’t always answer: where could a brand contribute something useful to an AI-generated answer, but isn’t being mentioned or cited?