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How a three-person hiring startup built its go-to-market engine before the rush

By Rob Ayre · The Zapier Blog · 10/22/2026

Chris Fairley founded the hiring platform Vetano in early 2025. After a particularly challenging job-hunting experience, Chris found that a strong resume was no longer enough. Resumes get about seven seconds of attention, according to Ladders' eye-tracking research. With AI now screening many of…

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