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What is Perplexity AI?

By Sara J. Nguyen · The Zapier Blog · 10/28/2026

There comes a time in every professional's life when they have to choose a favorite AI assistant. I didn't expect to pick a search engine. Someone recommended Perplexity to me as a research tool. Since I'm a content writer, I spend a lot of time checking facts and tracking down references.…

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