Prada’s Hand-Drawn Campaign Is a Direct Middle Finger to ‘AI Slop’—And A Shift To Luxury Consumers Actually Value

By Sadiya Kherani · Inc.com · 10/29/2026

As AI content floods the internet, luxury houses like Prada and Hermès are betting big on human craft. Here is why ‘effort signaling’ is the new marketing superpower.

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