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How Fanatics and the NHL used cryptic marketing to hype 32 new special-edition jerseys

By Grace Snelling · Fast Company · 11/2/2026

Fanatics ’ newest collaboration with the NHL is a collection of 32 custom jerseys that use font, color, and symbolism to pay homage to the history of each team’s home city. The collection, called Hometown Remix , is a leaguewide special edition uniform, apparel, and headwear program designed…

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