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As AI slop floods feeds, luxury brands are going all in on handmade ads

By María José Gutiérrez Chávez · Fast Company · 10/30/2026

In the age of AI , handmade work is becoming radical (and chic), and consumers are taking notice. Prada’s new holiday campaign, Drawing Prada , celebrates craft and process, earning praise on social media for its use of handmade animation. The campaign transports the actors Chen Haoyu, Luther Ford,…

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