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Brazil’s most popular bank brings its vibrant brand to the U.S.

By Hunter Schwarz · Fast Company · 10/29/2026

Launching a bank in the U.S. involves layers of super complex compliance, legal requirements, and auditing. For Nubank, a Brazilian-based digital bank that launched in the U.S. last month under the name Nu, the branding was actually the hardest part. Building a customer support team or launching a…

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