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Inside the weird and legally dubious phenomenon of AI replicas that copy content creators for views and profit

By María José Gutiérrez Chávez · Fast Company · 10/28/2026

Skipping down a red-carpeted Tudor-style staircase while balancing a delicate cup of tea, a red-haired man with a bob by the username of Duke of Ashcombe seems to be nothing more than ecstatic as a smiling woman sweeps in to join his dance in a video. In another video, the same Duke swiftly skips…

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