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Why the heart will matter more in an AI-driven world

By Faisal Hoque · Fast Company · 11/2/2026

I am an Alfista . The word is Italian for someone devoted to the cars produced by Alfa Romeo. Together with the thousands of others who share that devotion, I am one of the Alfisti . Nobody chooses to join the ranks of the Alfisti on the numbers alone. We love the brand for reasons that have little…

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